Privacy Policy

Simply Edit Pro builds Simply Edit Pro Studio, the client-preparation platform served at studio.simplyeditpro.com. In this policy, “we” means Simply Edit Pro and “you” means the account holder using Studio.

Account information. Your email address, and the name and branding details you enter in your profile. We use email to sign you in, so we need it to give you an account at all.

Content you create. The property details, photos, comparable sales, notes, and client-facing pages you build in Studio. Some of this describes your clients, because that is what the pages are for. You control what you enter.

Billing information. Your subscription status and plan. Card numbers are handled by our payment processor and never reach our servers.

Interest and waitlist information. If you request access or reply to one of our ads, the form asks for your name, email address, brokerage, whether you work solo or on a team, your team size, which CRM you use, and one open question about your biggest client-preparation challenge. We also record which campaign brought you and when you submitted. You can ask us to delete all of it at any time.

Usage information. Basic technical data such as pages requested, browser type, and approximate location from your IP address. When someone opens a page you published, we record that it was opened so you can see engagement. We do not identify that visitor to you by name.

To operate the product: sign you in, store your drafts, generate and serve the pages you publish, and bill your subscription. To support you when you ask for help. To keep the service secure, including rate limiting and abuse detection. To understand which features are used, so we know what to improve.

We do not sell your information. We do not share your client content with other customers, we do not use it to advertise to you, and we do not use it to train anyone’s models. See “Your privacy choices” below for the one narrow case where we do share identifiers with an advertising company, and how to stop it.

Sign-in cookie. We set a cookie to keep you signed in. It is required for the product to function, and clearing it signs you out.

Meta pixel. Our advertising landing pages load the Meta pixel so we can tell whether an ad reached someone who actually wanted Studio. The pixel sets Meta cookies in your browser, normally named _fbp and _fbc. We may enable the same measurement on our other public marketing pages. It is not part of the signed-in product.

Meta Conversions API. When you submit one of those forms, our server also reports the conversion to Meta directly. That report contains an irreversible SHA-256 hash of your email address, your IP address, your browser user agent, and the Meta cookie values above. We never send Meta your plain email address. This is the one place we hand identifiers about you to an advertising company, and the section below explains how to stop it.

Our own measurement. We keep a first-party record of product events on our own infrastructure. A person is identified in it by an irreversible hash, never by a plain email address. On a page you publish, we count opens so you can see engagement, excluding your own visits.

What we do not use. We do not run Google Analytics, and we do not use any third-party product analytics, session recording, or heatmap service.

Studio is built on services that process data on our behalf. Each one receives only what it needs to do its job:

• Stripe for payments and subscription billing. Stripe handles your card details directly.
• Vercel for hosting, content storage, and the database that holds your drafts and published pages.
• Resend for sending sign-in links and account email.
• Anthropic for the drafting features. Text you send to those features is processed to produce a draft you then review and edit.
• Meta Platforms for advertising measurement on our advertising and marketing pages, through the pixel and the Conversions API described above. This is the only third party that receives an identifier tied to you for advertising purposes.
• Google Maps and GreatSchools for the map and neighborhood information shown on buyer tour pages, when you turn those features on.

A page you publish is reachable by anyone who has its link. That is the point: you send the link to your client. These pages are not listed in our sitemap and they instruct search engines not to index them, but a link is a link, so treat it as shareable and use the controls in Studio to revoke one you no longer want live.

We keep your account and content while your account is active. If you close your account, we delete or anonymize your content within a reasonable period, except where we need to keep records for tax, accounting, or legal reasons.

We do not sell your personal information. We have never sold it, and we do not exchange it for money with anyone.

Sharing for advertising, and how to stop it. We do give Meta the limited identifiers described above so we can measure our own ads. California and several other states treat that as “sharing” for cross-context behavioral advertising, even though no money changes hands, and you have the right to tell us to stop. You can opt out in any of these ways:

• Email dallen@simplyeditpro.com with the subject “Do not share my information”. We will stop and confirm. You do not need an account to ask.
• Turn on Global Privacy Control in your browser or extension. We treat a GPC signal as a valid opt-out request.
• Block the pixel with your browser privacy settings or an ad blocker, and adjust your ad preferences in your Meta account. Studio works normally either way.

Access, correction, and deletion. You can ask us for a copy of your data, ask us to correct it, or ask us to delete your account and its content. Email dallen@simplyeditpro.com and tell us what you want. Writing from the address on your account is the fastest way for us to confirm it is you. We respond within 30 days, and we will not treat you differently for asking.

Marketing email. Every marketing message we send has an unsubscribe link, and asking us directly works too. Sign-in links and billing notices are not marketing, so those continue while your account is open.

If you are in a place with specific privacy rights, such as the EEA, the UK, or California, those rights apply and this is how to exercise them. Note that deleting your account does not automatically pull down a page you already sent to a client. Revoke those in Studio first.

We use encrypted connections, scoped access to stored content, and rate limiting on sign-in. No service can promise perfect security, so please use a mail account you trust, since sign-in links go there.

Studio is a business tool for real estate professionals. It is not intended for anyone under 18, and we do not knowingly collect their information.

We will update this page when our practices change and will move the date at the top. If a change materially affects how we handle your information, we will tell account holders by email.

Questions about this policy, or about your data, go to dallen@simplyeditpro.com. See also our Terms of Service.